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Volkswagen | Letters

Texting while driving is a real issue that must be addressed. And it only takes a few letters to cause an accident, as this campaign for Volkswagen demonstrates.

Texting while driving is a real issue that must be addressed. With the campaign “Letters”, Volkswagen wants to create awareness about the subject by showing that it only takes a few letters to cause an accident. C R E D I T S Client: Volkswagen Agency: DDB Group Executive Creative Direction: Eric Schoeffler (CCO), Sven Klohk Creative Director: Paul Carrera Art Director: Paul Carrera Text: Juarez Rodrigues Project Manager: Joshua Bunge Production Company: Sehsucht Director: Hans-Christoph Schultheiss Producer: Gianna Johnke, Stephan Reinsch DOP: Leon Hüppauff Art Department: Carol Gruner Precision Drivers: Florian "Merser-Boy" Zachau, Stephan "The Laser" Reinsch Compositing & Grading: Yacoob Essack, Florian Zachau Sound Design: Audionerve / Jochen Mader
Texting while driving is a real issue that must be addressed. With the campaign “Letters”, Volkswagen wants to create awareness about the subject by showing that it only takes a few letters to cause an accident. C R E D I T S Client: Volkswagen Agency: DDB Group Executive Creative Direction: Eric Schoeffler (CCO), Sven Klohk Creative Director: Paul Carrera Art Director: Paul Carrera Text: Juarez Rodrigues Project Manager: Joshua Bunge Production Company: Sehsucht Director: Hans-Christoph Schultheiss Producer: Gianna Johnke, Stephan Reinsch DOP: Leon Hüppauff Art Department: Carol Gruner Precision Drivers: Florian "Merser-Boy" Zachau, Stephan "The Laser" Reinsch Compositing & Grading: Yacoob Essack, Florian Zachau Sound Design: Audionerve / Jochen Mader
Texting while driving is a real issue that must be addressed. With the campaign “Letters”, Volkswagen wants to create awareness about the subject by showing that it only takes a few letters to cause an accident. C R E D I T S Client: Volkswagen Agency: DDB Group Executive Creative Direction: Eric Schoeffler (CCO), Sven Klohk Creative Director: Paul Carrera Art Director: Paul Carrera Text: Juarez Rodrigues Project Manager: Joshua Bunge Production Company: Sehsucht Director: Hans-Christoph Schultheiss Producer: Gianna Johnke, Stephan Reinsch DOP: Leon Hüppauff Art Department: Carol Gruner Precision Drivers: Florian "Merser-Boy" Zachau, Stephan "The Laser" Reinsch Compositing & Grading: Yacoob Essack, Florian Zachau Sound Design: Audionerve / Jochen Mader
Texting while driving is a real issue that must be addressed. With the campaign “Letters”, Volkswagen wants to create awareness about the subject by showing that it only takes a few letters to cause an accident. C R E D I T S Client: Volkswagen Agency: DDB Group Executive Creative Direction: Eric Schoeffler (CCO), Sven Klohk Creative Director: Paul Carrera Art Director: Paul Carrera Text: Juarez Rodrigues Project Manager: Joshua Bunge Production Company: Sehsucht Director: Hans-Christoph Schultheiss Producer: Gianna Johnke, Stephan Reinsch DOP: Leon Hüppauff Art Department: Carol Gruner Precision Drivers: Florian "Merser-Boy" Zachau, Stephan "The Laser" Reinsch Compositing & Grading: Yacoob Essack, Florian Zachau Sound Design: Audionerve / Jochen Mader