Texting while driving is a real issue that must be addressed. And it only takes a few letters to cause an accident, as this campaign for Volkswagen demonstrates.
Texting while driving is a real issue that must be addressed. With the campaign “Letters”, Volkswagen wants to create awareness about the subject by showing that it only takes a few letters to cause an accident.
C R E D I T S
Client: Volkswagen
Agency: DDB Group
Executive Creative Direction: Eric Schoeffler (CCO), Sven Klohk
Creative Director: Paul Carrera
Art Director: Paul Carrera
Text: Juarez Rodrigues
Project Manager: Joshua Bunge
Production Company: Sehsucht
Director: Hans-Christoph Schultheiss
Producer: Gianna Johnke, Stephan Reinsch
DOP: Leon Hüppauff
Art Department: Carol Gruner
Precision Drivers: Florian "Merser-Boy" Zachau, Stephan "The Laser" Reinsch
Compositing & Grading: Yacoob Essack, Florian Zachau
Sound Design: Audionerve / Jochen Mader
Texting while driving is a real issue that must be addressed. With the campaign “Letters”, Volkswagen wants to create awareness about the subject by showing that it only takes a few letters to cause an accident.
C R E D I T S
Client: Volkswagen
Agency: DDB Group
Executive Creative Direction: Eric Schoeffler (CCO), Sven Klohk
Creative Director: Paul Carrera
Art Director: Paul Carrera
Text: Juarez Rodrigues
Project Manager: Joshua Bunge
Production Company: Sehsucht
Director: Hans-Christoph Schultheiss
Producer: Gianna Johnke, Stephan Reinsch
DOP: Leon Hüppauff
Art Department: Carol Gruner
Precision Drivers: Florian "Merser-Boy" Zachau, Stephan "The Laser" Reinsch
Compositing & Grading: Yacoob Essack, Florian Zachau
Sound Design: Audionerve / Jochen Mader
Texting while driving is a real issue that must be addressed. With the campaign “Letters”, Volkswagen wants to create awareness about the subject by showing that it only takes a few letters to cause an accident.
C R E D I T S
Client: Volkswagen
Agency: DDB Group
Executive Creative Direction: Eric Schoeffler (CCO), Sven Klohk
Creative Director: Paul Carrera
Art Director: Paul Carrera
Text: Juarez Rodrigues
Project Manager: Joshua Bunge
Production Company: Sehsucht
Director: Hans-Christoph Schultheiss
Producer: Gianna Johnke, Stephan Reinsch
DOP: Leon Hüppauff
Art Department: Carol Gruner
Precision Drivers: Florian "Merser-Boy" Zachau, Stephan "The Laser" Reinsch
Compositing & Grading: Yacoob Essack, Florian Zachau
Sound Design: Audionerve / Jochen Mader
Texting while driving is a real issue that must be addressed. With the campaign “Letters”, Volkswagen wants to create awareness about the subject by showing that it only takes a few letters to cause an accident.
C R E D I T S
Client: Volkswagen
Agency: DDB Group
Executive Creative Direction: Eric Schoeffler (CCO), Sven Klohk
Creative Director: Paul Carrera
Art Director: Paul Carrera
Text: Juarez Rodrigues
Project Manager: Joshua Bunge
Production Company: Sehsucht
Director: Hans-Christoph Schultheiss
Producer: Gianna Johnke, Stephan Reinsch
DOP: Leon Hüppauff
Art Department: Carol Gruner
Precision Drivers: Florian "Merser-Boy" Zachau, Stephan "The Laser" Reinsch
Compositing & Grading: Yacoob Essack, Florian Zachau
Sound Design: Audionerve / Jochen Mader